SBB

Never miss a train again

Have you ever missed your train because you didn't know the track or which ticket to buy? We've all been there.

For more comfort, and joy when traveling by public transport, we've teamed up with the Swiss Federal Railways (SBB) to launch a new mobile app for Switzerland: A travel guide that takes care of everything you need. A really simple solution for you, 8.5 million other riders, and all beloved tourists.

Download app

-

7

0

%

Time to buy a ticket

5

M

+

Downloads

CHALLENGE

An app for 8.5 million riders

The SBB stands for excellent service and the best rail network in the world. They strive to constantly improve and make the travel experience more enjoyable for 8.5 million locals and even more tourists who visit Switzerland every year. To meet these high expectations, we designed the new version of the SBB app. From now on, everyone should be able to plan their trips easily and quickly and find everything they look for in their own pockets.

“From school children to grandparents: The app has to work for everyone, regardless of age or ability.”

Simone Reichlin, UX Researcher at Ginetta

SOLUTION

Smart and user-centered

The new SBB Mobile app completely reimagined the user’s experience: The app remembers behavior, guides effortlessly through invisible navigation, and offers a sophisticated visual language.

Invisible navigation

Whether to purchase a ticket or need information about a route, the starting point is the same: From the homepage, you can begin a search or jump directly to the desired content using a shortcut. It is a seamless experience, from search to the overview of all possible connections, straight to detailed ticketing information and options.The interface contains no menu, off-canvas navigation or button bar, but helps you intuitively find what you need without even noticing.

Anticipate and persist

Based on behavior, location, and purchase history, the application displays content that most likely meets your needs. It learns and anticipates accordingly. Some details the app simply cannot ”learn” such as personal parameters, e.g. half fare travelcard or  home address. But if you enter this kind of information once, they are saved for all subsequent purchases.

A clear journey

We focused on a simple visual language that any user can learn intuitively. Its purpose is to communicate, to tell a story. Through visual hierarchy and data visualization, the application delivers complex information in digestible tidbits. As a user, imagine your own journey, with a starting point, destination, and possible new routes in between.

CONCLUSION

World class in pocket size

The new SBB mobile app is more than just a digital timetable: It is a personal guide that makes traveling by public transport incomparably convenient. Finding a connection and buying a ticket takes now just two taps and 15 seconds. To put it into perspective, that's 30 seconds faster than with the previous app and if everyone in Switzerland were to use it just once we would save 297,500,000 seconds or 9 years of our time. Even off the tracks, the SBB is keeping its promise to provide an outstanding public transport experience.

Project facts

Market

B2C

Industry

Services & Goods

Type

Mobile Application

Services

Redesign

Duration

9 Sprints

Go Live

2015

Project team

Simon

Founder

Jessica

UX Design

Simone

Product Partner

Florian

UX Design

Inês

UX Design


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