ASSURA

JUST FOR THE HEALTH OF IT

Life has become extremely complex and unpredictable. This makes it all the more important that your health insurance premium isn't.

With Assura's new single-page online calculator, we guide people through the process step by step. Two questions to start with, and you get a suitable result at the end.

Try it out

1

M

customers

2

.

6

B

refund payments in CHF in 2019

Challenge

Breaking the complexity

So far health insurance calculators have been complicated and users quickly lost track of what they were doing. To get a result, they often have to enter a lot of personal data and answer a huge amount of questions. Together with Assura, it was our mission to break down the complexity and create a simple, straightforward user interface that goes in line with the company's mission, "to focus on the essential needs”.

“Ginetta brought a good knowledge of the insurance industry to our project.”

Stefan Ott, Head of Digital at Assura

Solution

Effortless, transparent, modular

From concept to design, we followed three design principles: The new premium calculator must be effortless to use, create transparency in calculations, and be based on a modular design system. A modular design system that is expandable and reusable will enable Assura to create a more consistent customer experience across different touchpoints in the future.

Effortless 

The entire process of getting a suitable result now consists of only two stages: Selection and declaration. Instead of filling out a series of questions, the user needs to answer only two questions to start with: the year of birth and zip code. Thanks to smart defaults there is no need to dive into the complexity of insurance products. The user just decides between basic, optimal or full coverage. The deductible is automatically set at 2’500 CHF.

Transparent

We designed a split-screen to help the user better understand the process and keep the overview. While picking from the list of additional insurance products and franchises people can simultaneously track exactly how their choices influence the monthly costs for health insurance and how they adapt accordingly.

“Users have full control on product selections on one single page.”

Marta Angelini, UX Designer at Ginetta
Modular

The design system consists of different modules that can be used for other tools or parts of the website, for example information boxes or buttons. This allows Assura to easily make adjustments to the website and gradually expand their design system to present a consistent look to their customers across different touchpoints in the future.

Conclusion

Design meets mission

Every step for calculating health insurance premiums became accessible, transparent, and straightforward. The effortless and clean design makes the new calculator easy to use and converts the company's mission "focus on the essential needs" into a new online experience. Our modular design system laid the foundation for a consistent brand world as it can be extended to the entire website fast and cost-efficiently. This will help to strengthen the company and make Assura recognizable and tangible at every stage of the customer’s journey.

Facts & figures

Client

Assura · B2C · Health Insurance

Time

6 Sprints

Scope

Design · Engineering · Implementation

Go live

September 2020

Project team

Simon

Founder

Simone

Product Partner

Marta

UX Design

Marica

Software Engineering

Pierre

Engineering

Sahbi

Engineering

Annabelle

Client Partner

Marton

Engineering

Patryk

Engineering

We’d love to work with you

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